A Legacy of Strength: Jason Rice’s Next Chapter and CrossFit Roselle’s Future

Lynne Steiner • July 6, 2025
In 2008, Jason Rice opened the doors to a 450-square-foot studio with a dream, a barbell, and a relentless drive to help people change their lives through fitness. That dream became CrossFit Roselle—and over the next 17 years, Jason would pour his heart, soul, and strength into building a space where athletes of all ages and backgrounds could thrive.

From that humble beginning, Jason ran the business single-handedly for over a decade, growing it into a thriving community built on sweat, resilience, and connection. His speed, tenacity, and unmistakable ability to make everyone feel like they belonged became the foundation of our gym culture—one where people show up for the workouts, but stay for the support.

This summer, Jason is stepping away from ownership, officially passing the torch to Lynne and Chris, who have been his trusted co-owners since 2020. While the moment is bittersweet, it's also a celebration of everything Jason has built—and the future we’re stepping into together.

As Jason shared in his farewell message:

“It feels like just yesterday that I welcomed my very first client into a modest 450-square-foot studio. Over the years, together, we’ve grown into something extraordinary—far beyond what I could have imagined... This gym has been built on countless moments of blood, sweat, and tears, and most importantly, on the incomparable community that each of you has helped create.”

From early morning workouts to Open season camaraderie, Jason’s presence has been a constant source of inspiration. Whether you were here from day one or just dropped in last month, chances are he’s greeted you with a smile, cheered you on through a tough workout, or encouraged you to keep going when you weren’t sure you could.

In recent years, Jason has been devoting more time to developing his fitness product, the Core Bomb, which is gaining momentum and deserving of his full attention. As he steps fully into that venture, we know he’ll carry the same passion and precision that helped shape CrossFit Roselle.

The great news? The gym is in excellent hands.
Lynne has spent the last several years growing into her leadership role—coaching, building programs, connecting with members, and running the day-to-day with heart and hustle. Together with Chris, they’re committed to honoring the legacy Jason built while continuing to evolve and grow our community in exciting new ways.

And don’t worry—Jason won’t be a stranger. He plans to drop in from time to time to check in, cheer us on, and say hi (likely still faster than most of us in a metcon).

As Jason so perfectly put it:

“This is not goodbye—it’s simply the start of a new chapter for all of us.”

We couldn’t agree more. Thank you, Jason, for everything. We’ll carry your vision forward—strong as ever.

Want to share a memory or thank Jason?
Drop us a message or post your favorite photo and tag @crossfitroselle—we’d love to celebrate his impact together. ❤️

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By Lynne Steiner October 27, 2025
Picture this: You’re reaching for that heavy bag of dog food at Costco. You brace, lift, and—boom—your back twinges. You didn’t forget your strength; you forgot your foundation . Your core isn’t just a six-pack hiding under your sweatshirt. It’s your body’s power plant, the engine that stabilizes, transfers, and creates movement. Whether you’re hoisting barbells or hauling groceries, it’s your core that keeps everything working in harmony. And yet, too many people treat their core like an afterthought—something to work on after the “real” workout. Big mistake. Because when your core is weak, everything else is too. Let’s talk about why this underrated hero deserves the spotlight, and how building core strength now can keep you stronger, steadier, and more independent for decades to come. The Core: Your Body’s Built-In Support System Think of your core as the trunk of a tree. It’s not the part you show off in photos, but it’s what allows the branches (your limbs) to grow strong and flexible. Your core is made up of more than just your abs. It includes: - Deep stabilizers like the transverse abdominis (your built-in weight belt) - Spinal supporters like the multifidus and erector spinae - Hip and pelvic muscles that keep your body balanced and upright Every time you stand, twist, lift, or breathe deeply, these muscles collaborate like an orchestra to keep you steady. When even one section plays off-key—tight hip flexors, weak obliques, lazy glutes—the whole performance suffers. A strong core = harmony. A weak core = chaos. Pain Point #1: The Balance Battle Here’s a hard truth: balance doesn’t vanish overnight, it quietly erodes when you stop challenging it. You might notice it first when stepping off a curb or trying to stand on one foot to tie your shoe. That slight wobble? That’s your core saying, “ Hey, remember me?” A strong core keeps you upright when life throws curveballs—literal or figurative. It controls how your body reacts when you slip on ice, reach for a falling object, or pivot mid-step. (Real life examples: you're carrying all the groceries in one trip and the milk slips so you lunge to catch it; you're walking the dog, who spots a squirrel and tries to catch it, pulling you with him.) Without that stability, you become less confident in your movements. And confidence is the difference between feeling capable and feeling fragile. Core training builds that stability back —not with circus tricks, but with smart, functional work: - Planks and side planks for anti-extension strength - Bird dogs for cross-body coordination - Single-leg movements (step-ups, lunges) to keep balance sharp Think of it like software updates for your body: small tweaks that keep your system running smoothly so it doesn’t crash when you least expect it. Pain Point #2: The Energy Leak Ever wonder why some people look effortless doing tough workouts, or even just carrying groceries, while others seem to struggle through every motion? It’s not just conditioning. It’s core efficiency . Your core acts like a transmission, transferring energy from one part of your body to another. A weak core is like a car leaking power; you’re pressing the gas, but half the energy sputters out before reaching the wheels. You might feel it as: - Low-back fatigue during workouts - Shoulder strain during presses - Poor posture or discomfort after standing for long periods That’s your body working harder than it should because the core isn’t doing its share. The fix? Strengthen the muscles that tie everything together. Try adding these into your week: - Farmer’s carries: grip, walk, breathe—simple but brutally effective. - Front rack holds: forces your core to stabilize under load (bonus: improves posture). - Hollow holds: your spine will learn what “neutral” really feels like. Once your core wakes up, everything else becomes easier—lifting, running, even just existing in your own body with less strain. The Real Goal: Strength That Lasts Here’s the irony: we spend our youth chasing abs and our later years chasing stability . But the truth? Core strength gives you both. It’s the difference between aging gracefully and aging cautiously. It’s what allows you to play with your grandkids, shovel snow without fear, or jump into a pickup game without wondering if your back will protest. Building core strength isn’t about vanity—it’s about vitality . It’s the quiet confidence of knowing your body can handle whatever life throws at it. Helpful Tip: Train Smart, Not Fancy Forget the “30-day ab challenges” and endless crunch marathons. Your core deserves better. Here’s a simple weekly framework that actually works: - 2–3 core-focused sessions per week - Include anti-movement work (planks, carries, Pallof presses) - Add dynamic control work (hanging knee raises, side planks, rotational med ball throws) - Focus on quality over reps —feel the control, not just the burn If you’re short on time, even 5 minutes at the end of a workout is enough. Think of it as locking in your gains—sealing the envelope so nothing leaks out later. The Bottom Line You can’t outlift, outrun, or outwork a weak core. It’s your foundation—your armor—your anchor in motion. The next time you train, remember: every squat, every press, every step starts from your center. Treat it like gold. Because when your core is strong, you don’t just move better. You live better. You stand taller. You age powerfully. And you’ll never have to fear that Costco dog food bag again. 💪
By Lynne Steiner October 23, 2025
If you’ve ever wondered why we program things like bar-over-burpees or box jump-overs, here’s the truth: it’s not just to make your heart race. It’s to make your body and brain work together in ways that help you move through life with confidence and independence—no matter your age or fitness level. 🧠 Coordination Meets Longevity Every time you jump, pivot, or turn mid-movement—like when you hop laterally over a bar—you’re asking your brain and body to communicate under stress. You’re teaching yourself to: React to your surroundings even when you’re tired Navigate space without needing to look down or stop Maintain balance while changing direction Those skills don’t just make you better in the gym—they make you safer and more capable in daily life. Whether you’re stepping off a curb, catching yourself from a stumble, or moving around furniture with a laundry basket in your hands, your ability to move without constant visual guidance matters more than you think. 🦵 Training for Real-World Movement Think about what these movements have in common: you’re moving your body around or over an obstacle while staying coordinated and aware. That’s real-world movement. Bar-over-burpees mimic the quick decision-making and body control you need when reacting to obstacles or uneven ground. Box jump-overs train your ability to land softly, turn, and move in another direction—just like you would if you had to change course suddenly on the sidewalk or in your yard. These patterns help preserve your balance, agility, and reaction time, all of which naturally decline as we age...unless we keep training them. 💪 Fitness That Keeps You Independent CrossFit isn’t just about lifting heavier or going faster; it’s about building the foundation for a long, healthy, independent life. The coordination and spatial awareness you build through movements like these are key factors in preventing falls, maintaining confidence in your body, and moving freely as you get older. So the next time you see “bar-over-burpees” or “box jump-overs” on the whiteboard, remember: You’re not just training for a workout—you’re training for life.
By Lynne Steiner October 22, 2025
At CrossFit Roselle, we believe that fitness success doesn’t have to come from extreme diets or all-or-nothing plans. Sometimes, it’s the simplest habits—done consistently—that make the biggest difference. If you’re ready to start feeling better, here are a few easy, actionable ways to take control of your health today. P.S. Our co-owner Chris shared these tips with his barber, who lost 30 pounds in 3 months, and his barber's wife has lost almost 50!! 1️⃣ Meal Prep: The Gold Standard for Success I know, I know… meal prep sounds boring. But there’s a reason it’s the gold standard for weight loss and weight management. Prepping your meals ahead of time takes the guesswork out of nutrition. It helps you: Control your portions Ensure balanced macros (protein, fats, carbs—and fiber!) Avoid last-minute “what’s for dinner?” decisions that often lead to takeout The real magic? Consistency. Meal prep helps you stay on track, even during stressful or busy weeks. 👉 Action step: Pick at least one meal a day and prep it for the week, including the weekend. 2️⃣ Fiber First: Listen to Your Momma—Eat Your Veggies When you eat fiber first—like veggies or beans—it slows how quickly the rest of your food digests. This helps: Steady your blood sugar Prevent big spikes and crashes Keep you feeling full and energized longer 👉 Real-life tip: Eat some veggies before heading to a restaurant if you know the chips will hit the table fast. You’ll still enjoy your meal, but your blood sugar will thank you for the next 90 minutes. 3️⃣ Move Daily: Just Start You don’t need the “perfect” workout plan to make progress. What matters most is simply moving your body every day. Walk. Lift weights. Join a class. Stretch at home. Small, consistent movement adds up and builds momentum for real, lasting change. Find what works for you—whether that’s our CrossFit classes, a park, or a corner of your living room—and embrace the opportunity to move. 4️⃣ Fast(ish): Cut the Late-Night Snacks Enjoy your dinner! Make it satisfying, with plenty of protein and fiber. Then stop eating for the night. Here’s why it helps: Fewer calories: You avoid unnecessary nighttime snacking Better digestion: Your system gets a chance to rest overnight Steadier energy: You’ll feel more energized during the day Fat burning: After several hours without food, your body begins using stored fat for fuel When you’re ready to eat again, breakfast literally “breaks” your fast. 5️⃣ Consistency Beats Perfection I know what you’re thinking—you’ve tried this before. But have you tried it every day? Through weekends? For weeks or months at a time? You don’t need to be perfect. You just need to be consistent. Going “all in” four days a week and then completely off the rails for three isn’t progress—it’s frustration. Start small. Pick one or two habits you can carry through the weekend and stick with them. That’s where the change happens. Ready for More? These tips are actionable steps you can start today. And when you’re ready for more structure, guidance, and accountability—we’ve got you. Book a No-Sweat Intro to learn how CrossFit Roselle helps people lose weight, build strength, and feel better for life. Use that red Book a Free Intro button up at the top of the page and let's get started today! Because simple steps, done consistently, lead to extraordinary results.
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