A Legacy of Strength: Jason Rice’s Next Chapter and CrossFit Roselle’s Future
Lynne Steiner • July 6, 2025
In 2008, Jason Rice opened the doors to a 450-square-foot studio with a dream, a barbell, and a relentless drive to help people change their lives through fitness. That dream became CrossFit Roselle—and over the next 17 years, Jason would pour his heart, soul, and strength into building a space where athletes of all ages and backgrounds could thrive.
From that humble beginning, Jason ran the business single-handedly for over a decade, growing it into a thriving community built on sweat, resilience, and connection. His speed, tenacity, and unmistakable ability to make everyone feel like they belonged became the foundation of our gym culture—one where people show up for the workouts, but stay for the support.
This summer, Jason is stepping away from ownership, officially passing the torch to Lynne and Chris, who have been his trusted co-owners since 2020. While the moment is bittersweet, it's also a celebration of everything Jason has built—and the future we’re stepping into together.
As Jason shared in his farewell message:
“It feels like just yesterday that I welcomed my very first client into a modest 450-square-foot studio. Over the years, together, we’ve grown into something extraordinary—far beyond what I could have imagined... This gym has been built on countless moments of blood, sweat, and tears, and most importantly, on the incomparable community that each of you has helped create.”
From early morning workouts to Open season camaraderie, Jason’s presence has been a constant source of inspiration. Whether you were here from day one or just dropped in last month, chances are he’s greeted you with a smile, cheered you on through a tough workout, or encouraged you to keep going when you weren’t sure you could.
In recent years, Jason has been devoting more time to developing his fitness product, the Core Bomb, which is gaining momentum and deserving of his full attention. As he steps fully into that venture, we know he’ll carry the same passion and precision that helped shape CrossFit Roselle.
The great news? The gym is in excellent hands.
Lynne has spent the last several years growing into her leadership role—coaching, building programs, connecting with members, and running the day-to-day with heart and hustle. Together with Chris, they’re committed to honoring the legacy Jason built while continuing to evolve and grow our community in exciting new ways.
And don’t worry—Jason won’t be a stranger. He plans to drop in from time to time to check in, cheer us on, and say hi (likely still faster than most of us in a metcon).
As Jason so perfectly put it:
“This is not goodbye—it’s simply the start of a new chapter for all of us.”
We couldn’t agree more. Thank you, Jason, for everything. We’ll carry your vision forward—strong as ever.
Want to share a memory or thank Jason?
Drop us a message or post your favorite photo and tag @crossfitroselle—we’d love to celebrate his impact together. ❤️
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